Short Hills, NJ

Pratham Sarin

General Manager, IAM @ Amazon Advertising

Single-threaded leader owning product, engineering, and program for Advertising Identity & Access Management. My biggest strength is the sheer ability to get things done, despite multiple odds and ambiguity.

View CV View journey

PRODUCT LEADERSHIP PHILOSOPHY

A singular focus on people, coupled with inner curiosity and creativity, drives me in all facets of life. From founding team engineer to General Manager—the constant is shipping what matters.

Think Big Vision

Define multi-year product strategy. Translate ambiguity into roadmaps with incremental milestones that compound into outsized outcomes.

Relentless Execution

Ship despite odds and ambiguity. Singular focus on customer outcomes—generating millions in annualized revenue across hundreds of thousands of advertisers.

People-First Leadership

Build, hire, and scale high-performing cross-functional teams. Inner curiosity and creativity drive product, engineering, and program outcomes.

AMAZON ADVERTISING · 8+ YEARS

Sr. PM-T → Principal PM-T → General Manager. Progressed from building core Ads services to owning all of Identity & Access Management—product, engineering, and program for multi-functional teams.

1M+

advertisers

Identity & Access Management

1M+ advertisers manage all ad-spend in a single account with configurable permissions. End-to-end ownership of product, engineering, and program.

99.999%

availability

Ads-Scale Infrastructure

99.999% availability for identity services used by thousands of downstream developer teams across Amazon Advertising.

$M+

annual revenue

Revenue & Growth

Multi-year Think Big vision delivered through incremental milestones, generating millions in annualized revenue.

CAREER TIMELINE

Aug 2022 – PresentLEADERSHIP

General Manager, IAM

Amazon Advertising

Single-threaded leader owning product, program, and engineering for Identity & Access Management. Systems enable 1M+ advertisers to manage all ad-spend in a single account with configurable permissions.

Own P&L across multi-functional teams
Product + Engineering + Program leadership
1M+ advertisers, configurable permissions at scale

Mar 2021 – Aug 2022PRODUCT

Principal Product Manager – Tech

Amazon Advertising

Defined multi-year Think Big vision. Delivered incremental milestones innovating on behalf of hundreds of thousands of advertisers, generating millions in annualized revenue.

Multi-year strategic product vision
Millions in annualized revenue impact
Hired and scaled PM and engineering teams

Aug 2017 – Mar 2021PRODUCT

Senior Product Manager – Tech

Amazon Ads Core Services

First PM role at Amazon. Built the foundation for Ads identity services, driving product strategy for core infrastructure that supports thousands of downstream developers.

Core Ads infrastructure PM
99.999% availability services
Thousands of downstream developer teams

2016 – 2017EDUCATION

MBA, Product Management & Entrepreneurship

Cornell Johnson

Merit Scholar. Big Red Venture Fund. High Tech Club. Won first prize in Leading Teams Case Competition. The strategic bridge between code and capital.

Big Red Venture Fund Associate
Addepar: wireframes, user research, prototyping
Tel Aviv: consulting startups raising VC

Jun 2015 – Mar 2016PRODUCT

Senior PM – Growth & Payments

PayU (Naspers)

Drove merchant acquisition and activation for India's leading payment processor. Increased annual GMV by $135M and onboarded India's top 8 merchants.

+$135M annual GMV
Planned & executed $3M marketing budget
1-tap payment launch

Jun 2011 – Jun 2015FOUNDER

Employee #7 → Product Manager

HealthKart (Sequoia-backed Series C)

Joined when the business plan was on paper. Built healthkart.com from scratch as a senior engineer, then transitioned to PM. Grew the team from 7 to 450. Achieved $2.5M revenue at 10% operating profit within 6 months of launch.

Built the portal from scratch (Java, Spring, SQL)
Conversion rate to ~8% via A/B testing
NPS 37→55, 60:40 repeat:new order ratio
Team growth: 7 → 450 people

2007 – 2011EDUCATION

B.Tech, Computer Science

Thapar Institute of Engineering

Founded 'Checkmate' chess club. Captained the team to 2 consecutive Inter-University Championship wins. IIT Delhi Summer Research Fellow.

AI AGENTS · WHAT I BUILD

Shipping AI-powered tools that merge product thinking with real-time data. Each agent is a full-stack system — cloud infrastructure, live APIs, and a polished interface.

LIVE

Institutional Earnings Strategist

AI-powered financial terminal that fetches live SEC filing data, renders QoQ revenue and net income charts, and generates a morning-briefing memo with a BUY/SELL verdict — powered by Claude 3.5 Sonnet on Amazon Bedrock.

Next.jsAWS LambdaAmazon BedrockClaude 3.5FMP APIRecharts

Launch Dashboard

LIVE

Amazon Ads Optimizer

Agentic campaign optimizer that connects to the Amazon Ads MCP Server, lists your accounts and campaigns, and uses Claude on Bedrock to recommend bid and budget optimizations in real time.

Amazon Ads MCPLogin with AmazonBedrockClaude 3.5MCP SDKStreaming

Launch Optimizer